Predictive paywall
Predictive Paywall uses recorded visitor and content activity to help decide whether an eligible content request is allowed or restricted. Publishers configure it through Plan access rules and can adjust the formula variables. It works with your existing Wallkit content and access integration.
Choose your task
| Need | Start here |
|---|---|
| Understand the signals, percentage target and access decision | Understand how predictive paywall works |
| Configure an intended rule and review unexpected behavior | Configure and review predictive paywall |
From score to access
Wallkit combines the score with the applicable rule and Paywall target to return an access decision. Your website presents that result to the reader.
Read the decision explanation for the percentage target and how previously unlocked articles are handled.
Use Content analytics to understand the recorded activity used in reporting.